MARKETING ATTRIBUTION

Know which marketing produces completed vehicle Deals.

Move beyond clicks and lead counts by connecting campaign touchpoints to the sales outcome.

WHY THIS HAPPENS

A campaign can appear successful because it produced 200 leads while another produced fewer, better buyers. Without completed Deal records, management cannot compare the business outcome.

THE MECHANISM

First touch, last touch and lead-creation attribution connect campaigns and spend to leads, qualified opportunities, completed Deals and sale value. CPL, cost per Deal and ROAS appear only where enough data exists.

Campaigns compared on tracked Deal outcomes
Coverage shown instead of pretending data is complete
Cost per Deal when spend and Deal data exist
Inventory demand signals tied to real customer behavior

Illustrative example · Synthetic data

Instagram campaign · ExampleSUV demand · August

86% of sales linked to a source

Spend12,000 SAR

Leads148

Qualified41

Test drives18

Deals6

Cost per Deal2,000 SARAttributed sale value684,000 SARROAS57×

Illustrative numbers—not a customer result or performance promise.

Start by diagnosing the current process—not with a sales pitch.

Audit my attribution

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